The Asporea Blog

Stylised browser window with a simple step-by-step purchase bar and an Add to cart button
Blog
James Williams

Designing a Clear Path to Purchase

A clear path to purchase helps shoppers move from interest to order. Practical tips for business owners on product pages, trust, delivery clarity, and a calm checkout.

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Understand Web3 domains in clear terms: uses, differences from .com, brand protection, payments, and practical next steps
Blog
James Williams

What are Web3 domains?

A simple business guide to Web3 domains: what they are, how they differ from regular domains, the benefits, risks, and a sensible pilot plan.

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website speed and performance is not just for web developers
Blog
James Williams

Speed is a Sales Feature

Understand the importance of speed in e-commerce. Fast sites help maintain buying momentum and drive conversions effectively.

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Blog
James Williams

Sales Copy that Sells

Sales copy should help a distracted person on a bus can grasp the point in seven seconds, then find detail without hunting.

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