Transforming A Niche Into Membership Revenue

It’s no secret that membership sites are a great way to make money online. But the truth is, they can be a lot of work too. You have to create content, design graphics and layouts, and do all sorts of other tasks before you’re even ready for your first member!

You’ve probably already identified a niche with your audience. You want to make sure that this is the right one and not just throwing good money after bad! Think about all of those questions people are always asking you when it comes up in conversation or on social media- what’s hard for them? That will give insight into which topic might work best as their online resource.

My podcaster friend is a hit with listeners who love to hear the strategies he shares on how to make podcasts. He has tens of thousands of subscribers and people always ask him questions, which makes for great content! My favorite part about this blog in-depth answers over quick ones because it gives me more time with my readers than just replying once or twice per week like most blogs do these days.

One of the challenges though is how to provide this type of content with limited time. Every person in his podcast audience comes at a different point on their learning journey and while some questions can be quite complex, others come up more often or are simpler but still need answers for certain topics such as web development that will help them along the way.

His problem was figuring out what balance would work so he could give everyone everything they needed without neglecting to create great content which has always been one thing my friend’s loved doing!

The answer for him was to create a premium section where people could get answers in-depth. He would spend more time writing complicated blog posts and answering those questions behind the firewall of his website, using membership which allowed him to provide next-level content while still being able to charge users who are at different stages on their learning curve with access to an archive containing paid information about solutions they need themselves or others might ask them too.

Once you know your niche, it’s not a big leap to understand the challenges of helping that audience.  Where does that audience draw heavily on your time?  That’s the first place to look when considering how to transform your niche into a profitable membership revenue stream.

What’s your best idea for finding sources of membership revenue?  What’s worked for you?  Leave a comment and let me know.

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