Designing a Clear Path to Purchase

Stylised browser window with a simple step-by-step purchase bar and an Add to cart button

A clear path to purchase helps shoppers move from interest to order. Practical tips for business owners on product pages, trust, delivery clarity, and a calm checkout.

What are Web3 domains?

Understand Web3 domains in clear terms: uses, differences from .com, brand protection, payments, and practical next steps

A simple business guide to Web3 domains: what they are, how they differ from regular domains, the benefits, risks, and a sensible pilot plan.

Speed is a Sales Feature

website speed and performance is not just for web developers

Understand the importance of speed in e-commerce. Fast sites help maintain buying momentum and drive conversions effectively.

Sales Copy that Sells

Sales copy should help a distracted person on a bus can grasp the point in seven seconds, then find detail without hunting.

The Five Traps That Kill Membership Sites

Learn how to structure and sell a membership product without tripping over the common traps. This guide shows you how to launch with a real MVP, keep your cadence honest, simplify tiers, pick tech that fits the promise, and make your call to action impossible to miss.