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The true cost of your website is perhaps the opportunity cost of not taking action. Can you afford to not understand the ROI of a high-quality, lead-generating website?

Experts tell us that only a small proportion of website visitors actually convert into customers, so the whole process of getting more customers becomes a game to drive traffic.

Many organisations don’t know what data they hold on EU customers so it might be worth checking your data storage, retrieval and access policies are GDPR compliant.